Build It...They Will Come.

Maybe...but the question is really who are 'they'.

In the world of recruitment advertising the 'they' is the golden ticket. It’s what all the time, energy, and expense is geared towards attracting.

In a perfect world, ‘they’ are the audience that you (the hiring manager) are trying to attract. QUALIFIED applicants that would be a good fit for your company and who are QUALIFIED to perform the role for which you are advertising.

This begins a 3 part series on how to do it. Really, how to do it effectively.

Factors that affect the Field of Dreams?

(1) Effective ad copy
(2) Advertising on the best job board
(3) Having your posting ‘rise above the noise’

After all….which would you rather have? 100 resumes….or 6 really good resumes?

Exactly. Quality, not quantity.

What's in a Name?

"Selling Religion"

When I first conceived the idea of starting a company to help employers post their positions on the web, I struggled with the idea of do I want to take the risk…or play it safe and get a job.

On the surface, it was a no brainer. The perfect business model. I can cull from my decade+ experience and expertise and assist employers with all phases of the online recruitment process. The sweet idea was that there would be no cost for using my services….as I would make my money strictly off the industry-standard commission of 15% from the job boards. No brainer. Employer gets better posting, hence better candidate, for the same of less than they are paying now.

What I found was a bit of a surprise. Hiring Managers have always been a target for cold callers. As such, they are inherently wary of folks calling them and telling them they can get a better product for nothing. Enter religion.

I have built my pulpit and donned the robes. There is a better mousetrap.

Your job is managing people, not job boards.

With 40,000 active job boards on the web, finding the most effective sites, creating the most effective ad copy, and managing posts in the most effective way demands a great deal of time – time you don't have. What you need is an affordable out-of-house solution.

You need Post Better – a recruitment advertising company specializing in Internet job postings for companies across all industries.

From writing ad copy designed to attract your ideal candidate to strategically posting on niche employment boards, we do our job so that you can do yours.