What's in a Name?

"Selling Religion"

When I first conceived the idea of starting a company to help employers post their positions on the web, I struggled with the idea of do I want to take the risk…or play it safe and get a job.

On the surface, it was a no brainer. The perfect business model. I can cull from my decade+ experience and expertise and assist employers with all phases of the online recruitment process. The sweet idea was that there would be no cost for using my services….as I would make my money strictly off the industry-standard commission of 15% from the job boards. No brainer. Employer gets better posting, hence better candidate, for the same of less than they are paying now.

What I found was a bit of a surprise. Hiring Managers have always been a target for cold callers. As such, they are inherently wary of folks calling them and telling them they can get a better product for nothing. Enter religion.

I have built my pulpit and donned the robes. There is a better mousetrap.